A mobile site is like a backpack — it can be a neat and organized way to carry what you need, so long as you don’t overload it. If you overload your backpack, not only will it weigh you down, but the items in your bag could get wrinkled, bruised or damaged from overcrowding.
Today, people have high expectations for mobile experiences. Simply loading on a mobile device is no longer enough. To keep people engaged, mobile sites must be fast and relevant.